On-Line Buying Habits
A survey conducted by Nielsen Media Research showed that almost a quarter of consumers who connected to the internet made an on-line purchase (in the first six months of 1998). Of 78 Million people, yes Seventy Eight Million people that connected between January and June of 1998 - 20 Million of them made an on-line purchase of some kind. Below is how the trend works out
This is of course only the approx guide, and obviously more and more there are products being purchased on the net for the first time.
MEN 1998
| Computer Hardware | 3.9 Million - up 2.2M on 1997 |
| Books | 3.6 Million - up 2.0M on 1997 |
|
Computer Software |
3.1 Million - up 0.8M on 1997 |
| CD/Cassettes/Video | 2.3 Million - up 1.2M on 1997 |
| Travel | 2.1 Million - up 1.3M on 1997 |
| Computer Hardware | 1.7 Million |
| Books | 1.6 Million |
| Computer Software | 2.3 Million |
| CD/Cassettes/Video | 1.1 Million |
| Travel | 0.8 Million |
This trend is continuing to rise and not just at the rate for the last six months, the internet is BOOMING and companies not realising it's potential will be left behind, which is why we are here. Please do not let the net pass you by, call us today for a free consultation on 01202 69 00 69
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